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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

They say a picture is worth a thousand words, and who’s to argue … but if so what are a hundred photographs worth? With a hundred photos you can really tell a story — but there’s only one way to do it. Not in an online gallery — that’s a data dump, not a story. Not on a thumb drive — a data dump in a drawer! Not in a stack of prints — out of order, lost, given away or damaged. Not even in a box of matted prints. Beautiful images, beautiful presented — but still not a story. Only in an album can you transform a set of images into a narrative. To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Kate Roberge  about what makes a New Zealand summer, and our unique festive season, so special. And what does she do? She sends us photos with snow in them! The Remarkables, Queenstown. The Remarkables, Queenstown. Do you have a favourite or secret go-to spot in NZ? Jacks Point definitely. It's right To View More >>

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Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher To View More >>

This entry was posted in Stories by Alexandria Baugh | Leave a Comment

Premium Boxes, Studio Boxes, Print Boxes — what are the differences?Premium Boxes (for matted prints)     Premium Boxes are available in two sizes, 10x8 and 14x11. They're made with a beautiful split-lid design, fastened with a hidden magnetic catch. They have a narrow white ribbed ribbon to help in lifting out the matted prints. They accept up to 25 mats, or 20 if you request the optional USB flashdrive insert (flashdrive not included). We supply premium Boxes printed and fully assembled, ready for your clients, To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment